Honda has finished 2018 with a bang. The Japanese carmaker recently posted its 2018 years sales highlights, and it has finished the year with some impressive improvements.
Honda truck sales has specifically seen an improvement. This
segment set both new monthly sales records and annual records, making 2018 the
fourth year in a row of record light-truck sales. The CR-V led the way with
42,079 units sold in December, which marks a 13.8% sales gain. The Pilot set
its own new annual record, beating its previous record by over 7,000 units.
Honda’s three-row SUV was also considered the fastest growing SUV in its
segment for 2018.
“In 2018, we took advantage of the continued consumer shift
toward light trucks, contributing to another record year for our Honda and
Acura light-truck businesses,” said Henio Arcangeli Jr., senior vice president
of the American Honda Automobile Division.
Along with these record truck sales, the Accord increased
its year-over-year December sales by 29.4% with a total of 28,627 sales. This
midsize sedan had the highest transaction prices in the midsize segment, while
the Civic compact car managed to hold on to its crown as the best-selling
retail compact car in America for the ninth consecutive year.
Honda trucks and SUVs are among the most respected in the industry. Check out the CR-V, Ridgeline and the others at Sunny King Honda to see what they’re all about.
The SUV segment is becoming more popular than ever. Honda in particular has boasted significant sales growth in this region, highlighted by more than 40% growth in Pilot sales and the battle by the CR-V to be the #1 SUV in America. Because of this, the brand is debuting a new Honda SUV marketing campaign.
Throughout this campaign, Honda will work to highlight how its SUV lineup will help meet the need of all consumers. It will also promote the carmaker’s recent “Best SUV Brand for 2018” accolade it received from U.S. News & World Report.
“We set out to create a campaign that showcases the breadth
of the Honda SUV family while showing how each vehicle is tailored to meet the
unique needs of our customers,” said Susie Rossick, assistant vice president of
Honda Marketing. “Honda SUV customers are showing significant sales growth in
all buyer segments, which is why now is the right time to tout our strong and
flexible SUV lineup across all audiences.”
The campaign itself will have two new multicultural spots
that will incorporate insights around the brand’s Hispanic and African-American
buyers; it will also shine the spotlight on the HR-V, CR-V, and Pilot models —
and how there is a Honda SUV for every customer need.
If Honda’s new SUV marketing campaign drives you to shop for a new SUV, make sure to swing by Sunny King Honda. Our knowledgeable staff will be more than happy to assist you!
There is no denying that the future of the automotive industry will rely more heavily on electricity and battery power. Current battery systems are getting smaller and offering more electric driving range. However, to help advance this technology even further, Honda and GM have joined forces. This will help both companies accelerate their respective plans for all-electric vehicles.
“In addition to our ongoing joint development and production of fuel cells, this battery component collaboration will enable us to take a new step toward the realization of a sustainable society,” said Takashi Sekiguchi, Chief Officer for Automobile Operations and Managing Officer of Honda.
As part of this agreement, the two companies will collaborate on GM’s next generation battery system with Honda sourcing the battery modules from GM. Each company will be able to use the technology in the distinct vehicles. With a larger, global production scale, both automakers will be able to provide better overall value to customers.
This is not the first time Honda and GM have worked together. They previously formed the first manufacturing joint venture for an advanced hydrogen fuel cell system. This collaboration should produce a new hydrogen system by 2020 that is more affordable and efficient.
Here at Sunny King Honda, we are excited to see what innovation Honda will introduce next.