The SUV segment is becoming more popular than ever. Honda in particular has boasted significant sales growth in this region, highlighted by more than 40% growth in Pilot sales and the battle by the CR-V to be the #1 SUV in America. Because of this, the brand is debuting a new Honda SUV marketing campaign.
Throughout this campaign, Honda will work to highlight how its SUV lineup will help meet the need of all consumers. It will also promote the carmaker’s recent “Best SUV Brand for 2018” accolade it received from U.S. News & World Report.
“We set out to create a campaign that showcases the breadth
of the Honda SUV family while showing how each vehicle is tailored to meet the
unique needs of our customers,” said Susie Rossick, assistant vice president of
Honda Marketing. “Honda SUV customers are showing significant sales growth in
all buyer segments, which is why now is the right time to tout our strong and
flexible SUV lineup across all audiences.”
The campaign itself will have two new multicultural spots
that will incorporate insights around the brand’s Hispanic and African-American
buyers; it will also shine the spotlight on the HR-V, CR-V, and Pilot models —
and how there is a Honda SUV for every customer need.
If Honda’s new SUV marketing campaign drives you to shop for a new SUV, make sure to swing by Sunny King Honda. Our knowledgeable staff will be more than happy to assist you!
Today many families are turning to the SUV instead of the minivan. The segment tends to offer more luxury options, greater capability, more versatility in the cabin, and connected technology. But with so many SUVs on the market, how can a person choose the right one?
Shoppers can start by turning to the SUV brand that gets ranked the highest. It’s a great honor for the team at Sunny King Honda to report that according to U.S. News & World Report, the Best SUV Brand of 2018 is Honda.
The Honda SUV lineup includes a versatile selection that suits not only families but young couples and individuals who are looking for capable, sophisticated rides. From the spacious Honda Pilot SUV to the sub-compact Honda HR-V, which makes transitioning from city to to off-road simple, the Honda SUV lineup has something for everyone.
U.S. News & World Report picked this lineup for its impressive safety features which come in the Honda Sensing® safety suite of driver-assist tools. The brand was also chosen for its reliability, which is certainly an important feature to shoppers in all circumstances.
We’re happy to have the Best SUV Brand on our lot at Sunny King Honda. If you’re looking for the best option out there, don’t hesitate to stop by and try out of these versatile SUVs at your leisure.
The highly anticipated 2016 Honda HR-V is finally here, and buyers love it. Completely new to the Honda lineup, the HR-V brings a smaller crossover option to the market. It’s built on the same structure of the Honda Fit, but it’s been enlarged to allow for even more cargo room.
One of the best features in the HR-V is the rear Magic Seats. The Magic Seat allows you to fold the seats up to store tall cargo on the floor or down to store longer cargo in the back. The front passenger seat can also be laid flat to transport something up to 8 feet long! You don’t even have to fold the seats down to have plenty of room for groceries and luggage behind the second row.
The new HR-V is perfect for young people, couples, or small families. It seats five and offers excellent fuel economy. It has an EPA estimated 27 miles per gallon in the city and 35 mpg on the highway.
Not only will you save money on gas, but you’ll get a nice bang for your buck. The base model starts under $20,000 and offers a rearview camera, 5-inch color LCD infotainment screen, remote entry and more. Stop into Sunny King Honda to see why the 2016 Honda HR-V has been so popular!
For 2016, Honda completely redesigned their full-size crossover, the Pilot. When we say completely redesigned, we mean it. The Pilot sheds its boxy looks and welcomes a rounder styling. Both inside and out, there are a lot of new things to see in the 2016 Pilot.
The all-new 2016 Honda Pilot comes in five trim levels, each offering more and more standard features. The comfort and convenience is there even in the base model. Your family and friends will appreciate riding around in your new SUV, and you’ll love driving around town in it. Inside you’ll find soft-touch materials and a quiet, smooth ride.
There’s even a new trim level called Elite. The Elite trim level makes you feel like the captain of a luxurious ship. With heated first and second-row seats, you and your passengers will ride comfortably. The front-row seats are also ventilated, making life in warm weather even better. You’ll also find that the Elite trim level comes standard with a panoramic sunroof, second-row captain’s chairs, a heated steering wheel and a blind-spot monitor with rear cross traffic alerts.
The Pilot also offers some great available safety features on all trim levels excluding the base model, the LX. The Honda LaneWatch blind-spot camera is standard, and the Honda Sensing Package is also available. The advanced safety package comes with forward collision warning, a forward collision mitigation system with automatic braking, road departure intervention, and lane departure warning and intervention systems.
Stop in and see the all-new 2016 Honda Pilot for yourself at Sunny King Honda. You’ll fall in love with this full-size SUV’s new looks.
The 2015 Honda CR-V was recently named the Best Compact SUV in a challenge judged by USA Today, Cars.com and MotorWeek. The CR-V’s all around appeal, including great features and a smooth ride, made it the top pick for the judges.
The CR-V went up against six other compact SUVs in a battle to see which one was the best. All of the models entered were priced around $28,000 and had an estimated fuel efficiency of 26 mpg in combined driving. The entrants were judged by a panel of experts along with a family that was in the market for a new SUV.
Honda’s mid-size SUV is no stranger to awards. One of its highest achievements was being named the 2015 SUV of the year by Motor Trend. It’s also the best-selling SUV in the U.S. The CR-V is definitely a crowd pleaser for many reasons, and it makes a great car for families. Between the updated interior, fuel efficiency, and cargo space, you can’t go wrong.
To learn more about the 2015 Honda CR-V, visit us at Sunny King Honda. We’re sure you’ll love it as much as the experts!