Honda has launched an ad campaign that warns against the dangers of texting and driving —but instead of simply admonishing drivers who do it, the automaker went about the issue in a new, creative way.
The campaign launched with a series of short videos called #PhoneDownEyesUp that put the viewer in the shoes of someone attempting to text and do something else at the same time. The situations include cutting someone’s hair, gardening, vacuuming, or making pancakes.
Honda points out that studies have shown that “98% of people can’t multitask,” the underlying message being that even doing minor chores and tasks is difficult when focusing on the phone—so when it comes to a dangerous activity like driving, people really ought to be focusing on just that.
Of course, accidents can always happen, even to the most cautious drivers. That’s why we’re happy to say that the vehicles in our lineup at Sunny King Honda are some of the safest in the industry!