The SUV segment is becoming more popular than ever. Honda in particular has boasted significant sales growth in this region, highlighted by more than 40% growth in Pilot sales and the battle by the CR-V to be the #1 SUV in America. Because of this, the brand is debuting a new Honda SUV marketing campaign.
Throughout this campaign, Honda will work to highlight how its SUV lineup will help meet the need of all consumers. It will also promote the carmaker’s recent “Best SUV Brand for 2018” accolade it received from U.S. News & World Report.
“We set out to create a campaign that showcases the breadth of the Honda SUV family while showing how each vehicle is tailored to meet the unique needs of our customers,” said Susie Rossick, assistant vice president of Honda Marketing. “Honda SUV customers are showing significant sales growth in all buyer segments, which is why now is the right time to tout our strong and flexible SUV lineup across all audiences.”
The campaign itself will have two new multicultural spots that will incorporate insights around the brand’s Hispanic and African-American buyers; it will also shine the spotlight on the HR-V, CR-V, and Pilot models — and how there is a Honda SUV for every customer need.
If Honda’s new SUV marketing campaign drives you to shop for a new SUV, make sure to swing by Sunny King Honda. Our knowledgeable staff will be more than happy to assist you!