The SUV segment is becoming more popular than ever. Honda in particular has boasted significant sales growth in this region, highlighted by more than 40% growth in Pilot sales and the battle by the CR-V to be the #1 SUV in America. Because of this, the brand is debuting a new Honda SUV marketing campaign.
Throughout this campaign, Honda will work to highlight how its SUV lineup will help meet the need of all consumers. It will also promote the carmaker’s recent “Best SUV Brand for 2018” accolade it received from U.S. News & World Report.
“We set out to create a campaign that showcases the breadth
of the Honda SUV family while showing how each vehicle is tailored to meet the
unique needs of our customers,” said Susie Rossick, assistant vice president of
Honda Marketing. “Honda SUV customers are showing significant sales growth in
all buyer segments, which is why now is the right time to tout our strong and
flexible SUV lineup across all audiences.”
The campaign itself will have two new multicultural spots
that will incorporate insights around the brand’s Hispanic and African-American
buyers; it will also shine the spotlight on the HR-V, CR-V, and Pilot models —
and how there is a Honda SUV for every customer need.
If Honda’s new SUV marketing campaign drives you to shop for a new SUV, make sure to swing by Sunny King Honda. Our knowledgeable staff will be more than happy to assist you!
Today many families are turning to the SUV instead of the minivan. The segment tends to offer more luxury options, greater capability, more versatility in the cabin, and connected technology. But with so many SUVs on the market, how can a person choose the right one?
Shoppers can start by turning to the SUV brand that gets ranked the highest. It’s a great honor for the team at Sunny King Honda to report that according to U.S. News & World Report, the Best SUV Brand of 2018 is Honda.
The Honda SUV lineup includes a versatile selection that suits not only families but young couples and individuals who are looking for capable, sophisticated rides. From the spacious Honda Pilot SUV to the sub-compact Honda HR-V, which makes transitioning from city to to off-road simple, the Honda SUV lineup has something for everyone.
U.S. News & World Report picked this lineup for its impressive safety features which come in the Honda Sensing® safety suite of driver-assist tools. The brand was also chosen for its reliability, which is certainly an important feature to shoppers in all circumstances.
We’re happy to have the Best SUV Brand on our lot at Sunny King Honda. If you’re looking for the best option out there, don’t hesitate to stop by and try out of these versatile SUVs at your leisure.
There are a range of different vehicle body styles on the market. You can choose between sedans, coupes, SUVs, and crossovers. However, not everyone knows the difference between these various terms. In order to help you find the car that’s perfect for you, we’ve put together a post explaining some of the differences between these models.
According to Autotrader, an SUV is a sport utility vehicle, a model built on a truck chassis. This body style comes with a body-on-frame design, which means the body and frame are separate. This allows for a more rigid ride, which is ideal for harsh terrain and off roading. A crossover, on the other hand, comes with a unibody design. This is traditionally built on a car chassis, which makes it softer and smoother. The SUV is better for towing heavy loads and off-road adventures, while the crossover is ideal for everyday comfort.
What about a sedan and coupe? A sedan is the classic four-door design you see on most American cars. Technically, a sedan has more than 33 cu ft of rear interior volume, which makes it perfect for up to 4 or 5 people. Many families prefer the sedan. A coupe normally comes with two doors, and it has less than 33 cu ft of interior volume. This usually increases performance and adds sporty appeal, though you don’t have as much room as a sedan.
These are just some of the many important distinctions to keep in mind when buying a car. Now that you know the difference between coupes, sedans, SUVs, and crossovers, you’ll be better equipped to find your dream car.
Sunny King Honda had a great year thanks in part to the locally made Honda Pilot, which was completely redesigned and introduced as a 2016 model.
As discussed in a story on The Anniston Star this week, the 2016 Honda Pilot not only helped our dealership have a great year, but it helped Honda’s sales too. In 2015, Honda sold a record 1.59 million vehicles, and the Pilot saw a 25.1% increase in sales over 2014.
“I have never seen a car with this much demand. 2015 was a very good year for us.” our General Sales Manager Dan Jordan told The Anniston Star.
The 2016 Honda Pilot is manufactured right here in Alabama, at the plant located in Talladega County. With five trim levels and loads of standard features, it’s obvious why the Pilot is such a big hit. New safety features and tons of cargo space make the all-new Honda Pilot the perfect family vehicle.